Rattle Leaps into Strategic AI for Revenue Teams
The Current State of AI
The explosion of AI in revenue technology has created both excitement and skepticism. Over the last two years, most of us have been exposed to AI features in our tech stack, with mixed results and benefits. While new and legacy solutions have touted AI's magnificent potential, none have delivered the truly strategic, transformative value that revenue teams have anticipated—with equal measures of apprehension and optimism for their businesses. Sure, there have been efficiency gains with the ability to write personalized emails quicker. Yes, it’s a nice idea to have AI doing the repetitive work put on the plate of SDRs. Absolutely it’s great to have immediate access to AI call summaries and extra help from AI with lead scoring. But those features, and others, aren’t quite it yet.
According to Rattle's 2025 State of RevOps Report, 86% of respondents express medium-to-high confidence in AI's imminent value for their revenue teams. Yet in conversations with hundreds of sales and RevOps leaders, we consistently hear they're still searching for that genuinely strategic toolset that can deliver on AI's promise to help them win more and transform the way their team’s work.
Rattle’s Journey to Wizard
Since the earliest days, Rattle has focused on supporting revenue teams with smart automation and workflow capabilities and our journey with AI began to accellerate when LLMs became accessible in 2023. While our customers have benefited from our AI features (like Meeting and Deal Intelligence) over the past two years, our co-founders recognized that these AI capabilities were just the beginning. In 2024 they focused on identifying new ideas and pushing our product and engineering teams to develop AI functionality that would strategically fit into Revenue team's work and really make a difference. This commitment to deep research and innovation led to today's announcement: the public beta launch of Wizard.
Why Wizard is Different
Our earliest beta users' reactions reveal something special:
- "Oh *expletive*! It can do that?"
- "This is so cool – I will be playing with this all weekend!"
- "Our sales managers are getting a much more accurate understanding of their pipeline and can tackle risk in ways they couldn't before."
These aren't just excited reactions to another AI tool. These responses reflect Wizard's ability to deliver strategic insights that weren't possible (or were very difficult to uncover) before:
Hidden Risk Detection and Process Validation: Wizard analyzes unstructured data to verify sales methodology adherence and surfaces hidden risks before they jeopardize deals.
Intelligent, Automatic CRM Updates: Going beyond basic updates, Wizard provides the reasoning behind its suggestions, ensuring your data isn't just complete - it's accurate and trusted.
Adaptive Intelligence: Craft prompts, refine columns, and answer complex questions—so you can unlock endless use cases and effortlessly align with your team’s unique workflow.
Proactive Risk Intelligence: By analyzing public data for leadership changes, funding rounds, and market shifts, Wizard helps you anticipate and address external factors that could impact your deals.
Customization and Deep Dive Capabilitites: Ask follow-up questions on the fly and get immediate, data-driven insights—no waiting for answers. Gain trustworthy forecasts and provide targeted coaching, so your team can close more deals.
This Is Just The Beginning
While we're proud of Wizard's launch, we see it as just the beginning. Throughout 2025, we'll introduce capabilities that push beyond what's expected from AI for Revenue Teams. Rather than adding to the noise of copy-cat AI features, we're focused on delivering strategic tools that meaningfully impact how revenue teams work and win.
Our vision builds on the trust of hundreds of customers who have joined us on this journey. Their partnership has been invaluable in helping us understand what revenue teams truly need from AI—not just incremental improvements to efficiency but strategic advantages that drive measurable results.
Come Along For the Ride!
We're inviting revenue leaders to experience Wizard during our public beta period. This is your opportunity to see it for yourself. You're also invited to stay connected and watch as we launch even more AI features and products. Here are some ways you can keep an eye on Rattle:
- Follow Rattle on LinkedIn
- Subscribing to our blog for the latest updates
- Joining our mailing list to be invited to events and receive our latest research
Wizard is just the first step in what promises to be an exciting year of innovation for Rattle employees and customers! Join us as we redefine what's possible with AI for revenue teams
